HOW TO RUN FACEBOOK ADS FOR BEGINNERS (HOW TO RUN ADS THROUGH FACEBOOK BUSINESS MANAGER)

Advertising and promotion are the backbones of every business; advertising is one of the ways to increase business sales and awareness. This can come in many ways including, interpersonal or media broadcast.

Over the years, through the invention of digital advertising, ads have evolved into a more modified system of traffic generation through the aid of social media platforms including, Facebook, Instagram, Twitter, WhatsApp, and many others which have helped to increase customer reach per advert per time.

Currently, there are over 103 social media websites in the world where you can place your ads, but if I may ask, which social media platform is best for internet advertising? Surely, you will say facebook (Facebook advertising).

What Is Facebook Advertising? (How does Facebook advertising work?)

Just like every other social media advertising, Facebook adverting is a system of targeted advertising which uses videos or images designed to create awareness for a product or service to a targeted audience (for traffic and conversion).

Before adopting any social media adverting platform, you need to know the amount of possible traffic it can generate for you per advert which can be estimated by the number of its users.

Today, Facebook is the highest user-based social media platform with over 2.6 billion monthly users, therefore, Facebook adverting remains the best social media advertising strategy to adopt.

Facebook advertising comes in various types which may have financial requirements or not.

Types of Facebook Ads

1. Free Facebook Adverts:

these are free facebook adverts that you can post/upload on your Facebook timeline which usually has an amount of reach/traffic. To worsen it all, Facebook as a company might reduce the amount of reach it can get because if they allow you to go so wide, they may be going out of business.

2. Paid advertising Facebook group:

This is a form of Facebook advert that deals with advertising your product on Facebook groups with high membership and engagement rate; however the group admin requests you to pay some amount of money to allow your post to be approved and may also modify it to increase its reach.

3. Paid Facebook ad (Facebook sponsored ads):

Paid Facebook ad is the best way to advertise your business. It’s not a gainsay that paid Facebook ad is the only type of ad that can solve all your traffic problems, it is the Facebook ad you need to get the required traffic for your either product advertisement or brand advertising. Just as it is said, “premium packages come with premium benefits. Any business that is willing to sell more must be willing to pay for Facebook advertising costs, which is dependent on the angle your advert is going to take.

Unlike common adverting systems, such as posters, placards, and banners, Facebook has adopted a programmatic advertising strategy through the help of artificial intelligence(AI) to narrow your adverts to the right audience who are most likely to respond positively through the use of users’ data such as age range, location, financial status, interests and many more.

Through the unique system of Facebook advertising businesses, agencies and individuals have been making tons of money through advertising.

How To Make Make Money On Facebook Advertising (Is Facebook Ads Profitable?)

There are two major ways to make money through Facebook ads:

As an advertising agent
Advertising on Facebook your business/brand

The profitability of Facebook ads cannot be over-emphasized, according to Josh Eberly of 717 who is a household name in advertising, a company (Home Buyers) testified that he started offering Facebook ads as a service after using it for himself to generate leads. Here is what he said: “I have now been able to offer the same service to other investors who have had great success generating off-market property leads for cheap on Facebook,” he explains. “These leads have been as cheap as $5 on the platform, much lower than a direct mail or lead from Adwords.”

Also, according to “Disruptive Advertising”, “for most companies, Facebook advertising is all about profitability. They get high click rate, increase conversion, and more engagements without paying tons of dollars for the advertisement.” I guess you want to benefit from this as a business, brand, or advertising agent.

5 Reasons why you should advertise on Facebook (Why advertise on Facebook?)

High return on investment
High reach
Quality conversion rate
Simplified targeting system
High user database

How to Advertise On Facebook: A Step-By-Step Guide on How To Run Facebook Ads

There are some basic steps you need to take to run the best advertisement on Facebook that will convert, these are the steps that you need to guide your adverts to meet the right target audience of your choice and have your ads convert efficiently. At this point you may be asking, how do I run Facebook ads? There are different steps you need to take to run effective Facebook ads.

How To Run Facebook Ads Step By Step

1. Create a Facebook ads manager:

Facebook ads manager is a special component of Facebook that is highly designed to aid advertising. These components include; the amount of reach, cost per click, and many others. However, before you can use the ads manager, you need to create a Facebook business page but, do you know how to create a Facebook business page? If you don’t know how to create a Facebook page to promote your business, click HERE If you don’t, read more here.

After creating a Facebook business page:

Click on “Go to Ads Manager.”
Read the information on the ads setup page
Choose your payment method
Click on save changes

2. Create your adverts through the Facebook ads manager: on the ads manager dashboard, click on “create”

3. Choose an ad’s objective: Facebook ads objectives are a collection of 11 choices of purpose by which you make the Facebook algorithm aware of the major purpose of your adverts to provide you with matching resources you need to target your audience properly.

List of Facebook Ads objectives

Brand awareness
Reach
Website traffic
Engagement
App installs
Videos views
Lead generation
Messages
Conversions
Catalog sales
Store traffic

Let’s say for example you are running a Facebook ad for your brand new youtube channel, and you want more viewership, you will need to select “video views”, hence, Facebook will provide you with all you need to narrow your ads strategy towards getting more views.

4. Select your target audience: although your purpose of creating a Facebook ad is to reach a large audience, you must be aware that not everyone wants to see your ads or rather not everyone is suited for your ads, hence you need to narrow your audience to the specific kind of people that have the highest possibility of clicking on your Facebook ad

There are many ways of targeting an audience to reach your target. They include

Age
Location
Gender
Language
Education
Relationship
Work
Financial status
Education
Ethnic affinity
Parental status
Personal interest

Let’s say for this blog, you want to promote a product that has to do with “how to get a flat tummy after pregnancy”, you can’t target it to a young man or even a teenage girl, they practically don’t need it. Hence, you need to target a married woman, a woman in her 30s to 40s, with a high financial capacity that can afford the product.

5. Set your Facebook ad’s budget

From my years of experience in Facebook advertising, I would say that Facebook advertising is a budget-based advertising platform. As the saying goes, “the measure you give is the measure you shall you shall receive”. Facebook ad Budgeting is simply buying time from Facebook to display your adverts and the amount of money spent is dependent on how long you wish your ads to be displayed.

Types of Facebook Budgeting

Daily Budget: this is an advert that runs only for one day.
Lifetime budget: in this kind of advertising system, your adverts are dispersed over the specific time you wish your ads to display pending on how much you have to pay.

6. Schedule ad:

In ad schedule, you decide when you wish your ads to start displaying, either immediately, continuously or you choose a date of start and the date of end. You can also customize your adverts to run at a specific time of the day.

7. Optimization & Pricing:

Ad optimization is subjected to the objective of your ad, if you want more clicks on your landing page or likes for your Instagram or Facebook post you can optimize your ad to get more “likes” and your payment method will be "cost per click".

8. Delivery:

There are two types of ad delivery; it is either a standard or an accelerated delivery.

Standard delivery: here ads are shown throughout the day
Accelerated: this is meant for time-sensitive ads whereby you want your ads to be targeted to your potential audience faster.

9. Create your Facebook ads display pattern:

After setting up the major contents of your ads, you will have to take into consideration how your adverts will appear to your targeted audience based on your display pattern of choice. There are two main patterns facebook display ads:

Like ads: in this type of facebook ads campagn, the major goal is to increase the number of like for a facebook page.

Carousel ad: these are facebook ads designed in such a way that you can use 2 or images =, videos in one ad with each ad having its own headline, description, call to action, and links.

In conclusion, a Facebook ad is a practical based activity that requires high knowledge and experience to undertake successfully. For this reason, I have provided you with a video-based course that will show you all you need to run a successful Facebook ad like a pro.

In addition, you will learn:

How to create a quality lead magnet that customers cannot resist
How to build converting landing pages that customers want to read
How to create a well detailed and comprehensive Facebook business page
Proven customers ad targeting strategies that will reach the type of audience that will buy
You will see and learn from Facebook ads mistakes that you should avoid to run the best Facebook ads
All the latest secret pro tips you need to know before starting a Facebook ads campaign
The Facebook advertising strategy will make you one of the top advertising agencies in the world.
How to do Facebook retargeting with higher conversion and manage Facebook ads
how to run lead generation ads on Facebook

If you are ready to increase your business sale, drive traffic to your website, or even learn how to make money online as a Facebook advertising agent, click below.

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